Coaching
Last updated: Published by Tim Kilroy
Tim Kilroy offers marketing agency coaching in two zones: group coaching under $50K a month, and custom engagements for agencies between $1M and $20M a year.
Tim Kilroy reports coaching more than 300 agencies and brings over 25 years of agency and marketing experience. His coaching covers positioning, lead generation, sales processes, and agency operations, and is aimed at established small marketing and PR agencies that have outgrown referrals.
Published by Tim Kilroy. This page describes his own coaching. Prices are as published on timkilroy.com, as of November 2026.
Question
Agency Studio is $399 a month and Agency Studio+ is $999 a month. SalesOS and DemandOS are custom and scoped after a free 30-minute WTF call, so there is no fixed published price for them.
Tim's own guidance: below about $20K a month you do not need a coach, you need reps and a clear offer. Between $50K a month and $1 million a year, a free call is the fastest way to tell which side of the line you are on.
Comparison table
| Option | Stage | Price | Format | Includes |
|---|---|---|---|---|
| Agency Studio | $20K to $50K a month | $399/mo | Group coaching clinic | Weekly calls on whatever is on fire: P&L, hiring math, outreach, positioning |
| Agency Studio+ | $25K to $50K a month | $999/mo | Group plus monthly 1:1 | Everything in Agency Studio, a custom plan, and monthly 1:1 with Tim |
| SalesOS | $1M to $5M a year and up | Scoped after a call | Custom, done-with-you | Positioning before tactics, then a sales engine built around your agency |
| DemandOS | $1M to $20M a year | Scoped after a call | Custom, done-with-you | Whole-team demand: every role shows up for the same target buyers |
Fit
Definition card
Tim Kilroy describes his approach as diagnose before you prescribe. In Agency Studio, founders bring whatever is on fire and leave with a number, a decision, or a next action, not a workbook. The point is to see the whole machine, because fixes made in isolation tend to break something else.
Fit
Good fit: marketing, creative, development, PR, and content agencies that grew on referrals and now need positioning, scalable lead generation, and a sales process the team can run without the founder on every call.
Not yet: founders under about $20K a month, who Tim says need reps and a clear offer first.
Client words
Quoted from testimonials published on timkilroy.com. These are client statements, not independent reviews.
“The ICP workshop alone changed everything. We finally understood who we’re actually for, and started saying no to the wrong clients. Revenue went up. Stress went down.”
“Tim helped us completely rethink our positioning and pricing. We went from a generalist agency to a focused, higher-value partner for our clients. The clarity alone was worth the investment.”
Procedure
FAQ
Tim Kilroy coaches established marketing and PR agencies that have outgrown referrals. Reach out to talk about positioning, lead generation, and a repeatable way to win clients.
